Making Ads on TikTokThe TikTok For Business slogan, “Don’t make ads, make TikToks” is one of the most unique and powerful advertising models in the social…Dec 11, 2020Dec 11, 2020
Social Media Advertising: The Importance of Content and TargetingWhile scrolling through Instagram this week, I was served an ad from Wheels Up (@wheelsup8760), the “leading brand in private aviation…Dec 11, 2020Dec 11, 2020
The Key to Online Community Growth: UGCIn 2016, Adweek called user-generated content (UGC) the “next big thing” to drive engagement and sales on social media. Fast forward to…Dec 7, 2020Dec 7, 2020
BZ Pending PostsThis week, I created a social media asset to address an issue I’ve noticed in #BornZillennial: pending posts. The group receives, on…Nov 16, 2020Nov 16, 2020
The Modern Social Movement: Recruit first, mobilize later.In recent years, we’ve seen individuals and organizations harness the power of social media to spark social movements. From #MeToo, to…Nov 9, 2020Nov 9, 2020
Reaching Gen Z through TikTokGen Z has a strong voice, but it often goes unheard by older generations. Therefore, one of the best ways to reach them is by…Nov 1, 2020Nov 1, 2020
Growing #BornZillennialI created a private Facebook group that is celebrating 90K members less than a month since it’s inception. I was lucky enough to gain a…Oct 29, 2020Oct 29, 2020
David Dobrik is Mobilizing a Generation.If you don’t know who David Dobrik is, have you been living under a brick — I mean, rock?Oct 19, 2020Oct 19, 2020
I Became A Community Manager Overnight. Do I Have What It Takes?I created a private Facebook group for people who are “born sometime in the ’90s and shaped by the early 2000s, too young to be…Oct 12, 2020Oct 12, 2020
4 steps to consider when launching a Facebook groupI recently created a Facebook Group to connect those born in the ’90s but shaped by early ’00s culture. We’re not Millennial, we’re not…Oct 4, 2020Oct 4, 2020
College Meme Groups are No Joke.College students aren’t as active on Facebook as older generations, but there’s one thing bringing them back to the social network: meme…Sep 21, 2020Sep 21, 2020
What I learned from the 1.9 million people pretending to be ants on Facebook.It’s hard to tell exactly how many ants there are on this planet, but what I can confirm is there are 1.9 million people pretending to be…Sep 13, 2020Sep 13, 2020
What’s up with WhatsApp? Here’s how closed social tools are shaping the future of social.The number of users shifting away from traditional open social media networks toward closed social tools is growing.Sep 3, 2020Sep 3, 2020
