Matt DuffyMaking Ads on TikTokThe TikTok For Business slogan, “Don’t make ads, make TikToks” is one of the most unique and powerful advertising models in the social…Dec 11, 2020Dec 11, 2020
Matt DuffySocial Media Advertising: The Importance of Content and TargetingWhile scrolling through Instagram this week, I was served an ad from Wheels Up (@wheelsup8760), the “leading brand in private aviation…Dec 11, 2020Dec 11, 2020
Matt DuffyThe Key to Online Community Growth: UGCIn 2016, Adweek called user-generated content (UGC) the “next big thing” to drive engagement and sales on social media. Fast forward to…Dec 7, 2020Dec 7, 2020
Matt DuffyBZ Pending PostsThis week, I created a social media asset to address an issue I’ve noticed in #BornZillennial: pending posts. The group receives, on…Nov 16, 2020Nov 16, 2020
Matt DuffyThe Modern Social Movement: Recruit first, mobilize later.In recent years, we’ve seen individuals and organizations harness the power of social media to spark social movements. From #MeToo, to…Nov 9, 2020Nov 9, 2020
Matt DuffyReaching Gen Z through TikTokGen Z has a strong voice, but it often goes unheard by older generations. Therefore, one of the best ways to reach them is by…Nov 1, 2020Nov 1, 2020
Matt DuffyGrowing #BornZillennialI created a private Facebook group that is celebrating 90K members less than a month since it’s inception. I was lucky enough to gain a…Oct 29, 2020Oct 29, 2020
Matt DuffyDavid Dobrik is Mobilizing a Generation.If you don’t know who David Dobrik is, have you been living under a brick — I mean, rock?Oct 19, 2020Oct 19, 2020
Matt DuffyI Became A Community Manager Overnight. Do I Have What It Takes?I created a private Facebook group for people who are “born sometime in the ’90s and shaped by the early 2000s, too young to be…Oct 12, 2020Oct 12, 2020
Matt Duffy4 steps to consider when launching a Facebook groupI recently created a Facebook Group to connect those born in the ’90s but shaped by early ’00s culture. We’re not Millennial, we’re not…Oct 4, 2020Oct 4, 2020
