Matt Duffy – Medium

Matt Duffy

Making Ads on TikTok

The TikTok For Business slogan, “Don’t make ads, make TikToks” is one of the most unique and powerful advertising models in the social…

2 min readDec 11, 2020

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Matt Duffy

Social Media Advertising: The Importance of Content and Targeting

While scrolling through Instagram this week, I was served an ad from Wheels Up (@wheelsup8760), the “leading brand in private aviation…

5 min readDec 11, 2020

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Social Media Advertising: The Importance of Content and Targeting

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Matt Duffy

The Key to Online Community Growth: UGC

In 2016, Adweek called user-generated content (UGC) the “next big thing” to drive engagement and sales on social media. Fast forward to…

4 min readDec 7, 2020

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The Key to Online Community Growth: UGC

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Matt Duffy

BZ Pending Posts

This week, I created a social media asset to address an issue I’ve noticed in #BornZillennial: pending posts. The group receives, on…

2 min readNov 16, 2020

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BZ Pending Posts

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Matt Duffy

The Modern Social Movement: Recruit first, mobilize later.

In recent years, we’ve seen individuals and organizations harness the power of social media to spark social movements. From #MeToo, to…

4 min readNov 9, 2020

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The Modern Social Movement: Recruit first, mobilize later.

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Matt Duffy

Reaching Gen Z through TikTok

Gen Z has a strong voice, but it often goes unheard by older generations. Therefore, one of the best ways to reach them is by…

2 min readNov 1, 2020

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Matt Duffy

Growing #BornZillennial

I created a private Facebook group that is celebrating 90K members less than a month since it’s inception. I was lucky enough to gain a…

5 min readOct 29, 2020

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Growing #BornZillennial

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Matt Duffy

David Dobrik is Mobilizing a Generation.

If you don’t know who David Dobrik is, have you been living under a brick — I mean, rock?

3 min readOct 19, 2020

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David Dobrik is Mobilizing a Generation.

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Matt Duffy

I Became A Community Manager Overnight. Do I Have What It Takes?

I created a private Facebook group for people who are “born sometime in the ’90s and shaped by the early 2000s, too young to be…

4 min readOct 12, 2020

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I Became A Community Manager Overnight. Do I Have What It Takes?

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Matt Duffy

4 steps to consider when launching a Facebook group

I recently created a Facebook Group to connect those born in the ’90s but shaped by early ’00s culture. We’re not Millennial, we’re not…

4 min readOct 4, 2020

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4 steps to consider when launching a Facebook group

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Matt Duffy

Matt Duffy

Gator fanatic. Music lover. Digital storyteller. Matt is pursuing a graduate degree in digital strategy through the University of Florida Online Degree Program.

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