Matt DuffyMaking Ads on TikTokThe TikTok For Business slogan, “Don’t make ads, make TikToks” is one of the most unique and powerful advertising models in the social…2 min read·Dec 11, 2020----
Matt DuffySocial Media Advertising: The Importance of Content and TargetingWhile scrolling through Instagram this week, I was served an ad from Wheels Up (@wheelsup8760), the “leading brand in private aviation…5 min read·Dec 11, 2020----
Matt DuffyThe Key to Online Community Growth: UGCIn 2016, Adweek called user-generated content (UGC) the “next big thing” to drive engagement and sales on social media. Fast forward to…4 min read·Dec 7, 2020----
Matt DuffyBZ Pending PostsThis week, I created a social media asset to address an issue I’ve noticed in #BornZillennial: pending posts. The group receives, on…2 min read·Nov 16, 2020----
Matt DuffyThe Modern Social Movement: Recruit first, mobilize later.In recent years, we’ve seen individuals and organizations harness the power of social media to spark social movements. From #MeToo, to…4 min read·Nov 9, 2020----
Matt DuffyReaching Gen Z through TikTokGen Z has a strong voice, but it often goes unheard by older generations. Therefore, one of the best ways to reach them is by…2 min read·Nov 1, 2020----
Matt DuffyGrowing #BornZillennialI created a private Facebook group that is celebrating 90K members less than a month since it’s inception. I was lucky enough to gain a…5 min read·Oct 29, 2020----
Matt DuffyDavid Dobrik is Mobilizing a Generation.If you don’t know who David Dobrik is, have you been living under a brick — I mean, rock?3 min read·Oct 19, 2020----
Matt DuffyI Became A Community Manager Overnight. Do I Have What It Takes?I created a private Facebook group for people who are “born sometime in the ’90s and shaped by the early 2000s, too young to be…4 min read·Oct 12, 2020----
Matt Duffy4 steps to consider when launching a Facebook groupI recently created a Facebook Group to connect those born in the ’90s but shaped by early ’00s culture. We’re not Millennial, we’re not…4 min read·Oct 4, 2020----